The latest release of AirPocket, Radio Rethink's free mobile-friendly player, is now equipped with a robust underwriting module. The underwriting module serves as a much needed means for adding additional revenue for stations. It can also be used as a tool to increase internal station messaging. The new module offers independently scheduled lead-in audio messages and visual underwriting display messaging.
The new feature comes with a number of analytic features to help your station. The reporting section of the admin suite allows you to view the number of impressions the message received as well as click-through tracking on any links contained in visual underwriting messages.
Other tools in the admin suite help you identify the top slots in your broadcast schedule. This allows you to bring internal station messaging or external underwriting messaging to the largest audiences possible. It's just one of the many tools we offer you when you use AirPocket.
Turntablist and producer Lucas MacFadden is best known by his DJ name - Cut Chemist. We caught up with Cut Chemist after the release of his second studio album, Die Cut. Our discussion ranged from the new album to his record label and radio show - A Stable Sound, as well as his passion for International music.go to article
Two of the biggest browsers in the world have decided to actively block autoplay for desktop users. Apple and Google have both announced plans to block unmuted autoplay of audio and video content within their desktop browsers. The reasons they have given relate to customer feedback about unwanted data consumption or power use while browsing...go to article
This past June, KOTO Community Radio completed their first year of Telluride Bluegrass Festival coverage with AirPocket. Using a combination of visual and audio underwriting messages in their player during the live coverage, KOTO was able to triple their online donations from the previous year. As part of the run up to KOTO's festival...go to article