Rare Frequencies:
The Radio Rethink Blog
SAFARI & CHROME BLOCK AUTOPLAY
Two of the biggest browsers in the world have decided to actively block autoplay for desktop users. Apple and Google have both announced plans to block unmuted autoplay of audio and video content within their desktop browsers. The reasons they have given relate to customer feedback about unwanted data consumption or power use while browsing...
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KOTO TRIPLES FUNDRAISING WITH AIRPOCKET
This past June, KOTO Community Radio completed their first year of Telluride Bluegrass Festival coverage with AirPocket. Using a combination of visual and audio underwriting messages in their player during the live coverage, KOTO was able to triple their online donations from the previous year. As part of the run up to KOTO's festival...
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NEW UNDERWRITING MODULE AVAILABLE
The latest release of AirPocket, Radio Rethink's free mobile-friendly player, is now equipped with a robust underwriting module. The underwriting module serves as a much needed means for adding additional revenue for stations. It can also be used as a tool to increase internal station messaging. The new module offers independently scheduled...
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