Project Updates: AirPocket

New Underwriting Module Available.


The latest release of AirPocket, Radio Rethink's free mobile-friendly player, is now equipped with a robust underwriting module. The underwriting module serves as a much needed means for adding additional revenue for stations. It can also be used as a tool to increase internal station messaging. The new module offers independently scheduled lead-in audio messages and visual underwriting display messaging.

The new feature comes with a number of analytic features to help your station. The reporting section of the admin suite allows you to view the number of impressions the message received as well as click-through tracking on any links contained in visual underwriting messages.

Other tools in the admin suite help you identify the top slots in your broadcast schedule. This allows you to bring internal station messaging or external underwriting messaging to the largest audiences possible. It's just one of the many tools we offer you when you use AirPocket.

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