Rare Frequencies:
The Radio Rethink Blog
KOTO TRIPLES FUNDRAISING WITH AIRPOCKET
This past June, KOTO Community Radio completed their first year of Telluride Bluegrass Festival coverage with AirPocket. Using a combination of visual and audio underwriting messages in their player during the live coverage, KOTO was able to triple their online donations from the previous year. As part of the run up to KOTO's festival...
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NEW UNDERWRITING MODULE AVAILABLE
The latest release of AirPocket, Radio Rethink's free mobile-friendly player, is now equipped with a robust underwriting module. The underwriting module serves as a much needed means for adding additional revenue for stations. It can also be used as a tool to increase internal station messaging. The new module offers independently scheduled...
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RADIO RETHINK + CONDUIT
Radio Rethink's John Schaefer is contributing as a curator on Conduit Music. Conduit is a human-curated streaming music service created to help listeners discover the overlooked and underrepresented music that falls through the cracks of modern algorithm-driven music discovery services. Conduit allows their music experts to share genre-hopping mixes based on more than a set of...
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